Buying Online: The Good, the Bad, the Ugly

Shyam Pradheep currently serves as the General Manager of Zogo, having previously worked as the Head of Operations and VP of Customer Success. Since graduating from Duke alongside Zogo’s founding team, Pradheep’s prior roles have given him a holistic perspective that drives the future of not only the company but the field of financial literacy and institutional engagement at large. 

Since growing up in Muscat, Oman, and living in multiple countries before moving to the United States, Pradheep brings a unique viewpoint that motivates the rapid innovation and operational prowess that power Zogo. Shyam is a recipient of the Duke University International Student of the Year.

Show Notes

• 0:00-0:55 Introduction
• 0:56-2:47 Shyam’s experience at Duke University
• 2:48-4:00 Shyam’s passion for financial education 
• 4:01-5:30 Shyam’s pathway to Zogo
• 5:31-10:59 Examples of how companies entice consumers to make bad consumerism choices online or in the social media spheres 
• 11:00-14:00 How companies make spending decisions as frictionless as possible to take advantage of our impulsive nature, and what can be done about it
• 14:01-18:02 How dark patterns trap us
• 18:03-22:00 Strategies to interact online without making impulsive financial decisions
• 22:01-26:52 How to identify financial options that could be destructive
• 26:51-33:45 How can ChatGPT change digital consumerism
• 33:46 Conclusion

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